The world has transitioned into a digital environment. For today’s businesses, it is imperative to have a website and use the web as a means to interact with their customers. There are some successful traditional marketing strategies, particularly if you are reaching a largely local audience, but it is important to take advantage of digital marketing so as to keep up in today’s world. Online Marketing uses internet to deliver promotional marketing messages. Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive. It includes Internet marketing techniques, such as Display advertising , Web Banner advertising, pop ups, text ads, display ads, Social Media Marketing (SMM), Mobile Advertising, E-mail Advertising, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), Multimedia Messaging Service (MMS), callback and on-hold mobile ring tones, e–books, optical disks and games.
Digitalization of Marketing, Social Media Marketing, You Tube Marketing, Online Marketing, Online Shopping, Internet Marketing Platforms.
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